CBS Model

Analysis – Fulfilment- Sales – Lead Generation

How does it work?

CBS proposes a uni8 technique. i.e

  1. Excite the customer, with product value proposition



  1. Talk to customer, explain the product & its unique value propositions



  1. Know the customer, their needs



  1. Escort the customer, elaborate the best fit solution to the customer, help the customer make best decision

  2. Escort the process of purchase, payment, etc

  3. Ensure the logistics, for product delivery

  4. Collect the buying experience of the customer, seek detailed feedback

  5. Deal closed: The final stage of the sales loop.